Balcom Agency Hires Christanne Knorr as Account Director

FORT WORTH, Texas – Feb. 7, 2019 – Christanne Knorr has joined Balcom Agency as account director, bringing more than 10 years of account management experience to the agency and its clients.

Prior to Balcom, Knorr served as account supervisor at 9thWonder and senior SEM specialist at ReachLocal. Over the course of her career, she has managed marketing plans for a variety of clients including Alcon, Essilor, Main Event, White Rock Farmers Market and Worldwide Express. Now, Knorr will join the account service team leading marketing efforts for Smith & Nephew Advanced Wound Management.

“Christanne is a dynamic addition to the B Team,” said Christina McKinney, group director at Balcom. “Her diverse background and strategic-thinking skills will champion big wins for our health care clients and beyond. We are thrilled to welcome her to the agency.”

In true Balcom fashion, Knorr earned an unconventional nickname to pair with her official title. She will be known secondarily as “Hop to It,” highlighting her go-getter personality and diligent approach to any project she touches.  

Knorr earned her Bachelor of Business Administration in marketing from Texas State University and also holds a certificate in social marketing.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Corporation, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit

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