Balcom Agency Hires Caroline Meekins as Account Manager

FORT WORTH, Texas – Sept. 07, 2022 Caroline Meekins has joined Balcom Agency as account manager. As part of the account services team, Meekins serves multiple client accounts in the business-to-business, energy, consumer goods and nonprofit sectors. Prior to Balcom, Meekins gained marketing experience as an account executive at marketing agency Moroch in Dallas.

“Caroline jumped right into being a part of our client service team – researching projects, developing materials and supporting all types of marketing needs,” said Ashley Freer, principal and group director at Balcom. “We appreciate her sharp writing and problem-solving skills, and know she will serve clients and their projects well.”

Meekins earned a Bachelor of Business Administration in marketing, Bachelor of Arts in psychology and Master of Arts in advertising from Southern Methodist University.

Alongside her fellow B’s, as per Balcom tradition, Meekins adopted a quirky nickname in addition to her formal title. A playful nod to her love of dogs and capturing special moments with her Australian shepherd, Remi, Meekins will be known secondarily as “Pup-arazzi.”

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward. 


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

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