Balcom Agency Hires Anant Srivastava as Digital Marketing Analyst

FORT WORTH, Texas – June 11, 2021 – Anant Srivastava has joined Balcom Agency as digital marketing analyst. With his online and analytical experience, Srivastava will guide ongoing tracking and measurement needs for clients such as Dairy MAX, Smith+Nephew, Sinclair Oil and more. Prior to joining Balcom, Srivastava worked in direct response marketing for TaCito Direct based in Dallas.

Srivastava holds a master’s degree in business analytics from The University of Texas at Dallas where he competed in soccer and is a reigning FIFA champion.

“Anant hit the ground running, using his analytical expertise to turn complex data sets into digestible insights that help our clients better understand the effectiveness of their digital marketing efforts,” said Lauren Kimberlin, director of digital strategy. “We look forward to continuing to see how he’ll grow and support our team.”

Per Balcom’s long-standing tradition, Srivastava acquired a quirky nickname in addition to his formal title. A master of measuring and analyzing data for clients – and preparing and perfecting new recipes for his family – Srivastava will be known secondarily as “The Measuring Spoon.”

About Balcom Agency

Balcom is a team of matchmakers in the business of making people fall in love with brands. For 28 years, the agency has combined powerful insight, creativity and technology to craft compelling stories that move brands forward. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training delivers marketing that works – and works together. Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Hippo Sak®, Kubota Tractor Corporation, Mrs. Renfro's Salsa, Norman Regional Health System, Sinclair Oil Corporation, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency's award-winning work, visit

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