Balcom Agency Hired to Promote the Fort Worth Food + Wine Festival for Second Year
FORT WORTH, Texas – April 3, 2018 – Balcom Agency, founded in Fort Worth in 1993, has been chosen to continue partnership with the Fort Worth Food + Wine Foundation after last year’s successful rebrand and marketing campaign for the Fort Worth Food + Wine Festival, the organization’s annual fundraiser. Balcom is already executing the 2018 integrated communications and marketing plan to promote this year’s festival, to be held April 5-8, 2018.
The Fort Worth Food + Wine Festival is one of Dallas-Fort Worth’s top culinary events, drawing more than 7,500 attendees to the city, and attracting people from coast to coast. Over the course of four days, local and regional chefs bring personal style and favorite flavors to each of the six festival events, creating a perfect mix of culture, cuisine and beverages for guests to enjoy. Proceeds from the event are used to fund program grants and culinary scholarships to Fort Worth students. Since 2014, the festival has raised more than $130,000 to support upcoming generations of culinary students.
“Fort Worth has a reputation for bringing people together to support a great cause and invest in future leaders,” said Stuart Balcom, president & CEO of Balcom Agency. “Over the years, the city has also been recognized for our outstanding culinary and foodie culture. Our team is looking forward to another successful year working with the foundation and celebrating the culinary excellence our city has to offer.”
The 2018 promotional strategy for the upcoming festival includes email marketing, social media, event signage and collateral, website updates, media placement and public relations outreach. Balcom is also working with the team to promote two additional events new to this year’s festival schedule.
To learn more about the festival, view the event schedule and purchase tickets, visit FWFWF.com.
About Balcom Agency
Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, TCU’s Neeley School of Business, Sinclair Oil Corporation, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit BalcomAgency.com.
Tags: New Business