Balcom Agency Chosen by Lena Pope for Brand & Digital Initiatives

FORT WORTH, Texas – Oct. 2, 2026 – Balcom Agency has been chosen by Lena Pope, a Fort Worth-based nonprofit operating in the mental and behavioral health and early childhood education sectors, for strategic projects including a new website to launch in 2027.

The engagement builds on a prior creative partnership between the two organizations, which included Balcom’s past work on Lena Pope's "Yes, Mrs. Pope" capital campaign.

With a nearly 100 year legacy in Tarrant County, Lena Pope offers a wide continuum of care, including early learning centers, youth and adult counseling and behavior interventions. Balcom’s digital strategy will unite its diverse services under a cohesive narrative, utilizing clear language that matches user search intent to better serve individuals and families in need.

Working together, Lena Pope and Balcom are replacing the nonprofit's current site with an updated digital experience focused on streamlined user navigation, a robust content management system and improved searchability. The redesign will create a clean user journey tailored to Lena Pope’s broad audience, ranging from families seeking immediate care to corporate sponsors, volunteers and community partners.

"Lena Pope has provided an incredible foundation for children and families in our community for over nine decades, and its digital presence should reflect that excellence," said Ashley Freer, president of Balcom Agency. "Building on our shared history, including development and marketing support from 2011-2014, we are honored to partner with them again to build a website that removes structural barriers and helps connect faster with clients, job seekers, community members and donors."