Balcom Agency Adds Susan Schoolfield as Account Director

Fort Worth, TX – April 6, 2011 – Susan Schoolfield, APR, has joined the Balcom Agency as account director, bringing 20 years of professional experience to the agency in account service, public relations and sales.

“Susan’s extensive healthcare experience will be a great asset to our agency and our clients,” said Kim Speairs, APR, Balcom’s director of client services. “Over the past 15 years, I’ve collaborated with Susan on a number of projects and have always admired her skills and strong work ethic. Now, I’m thrilled to have her as a fellow member of our B team.”

Prior to joining Balcom, Schoolfield served as an account manager for Dowden Custom Media, a New Jersey-based company specializing in Internet design and publishing, targeting the national healthcare industry. Before her work with Dowden, she was a part of Cook Children’s Health Care System strategic marketing department, handling public relations and marketing for physicians and a variety of specialty service lines.

Originally from Georgia and a graduate of the University of Georgia, Schoolfield is a current member and past president of the Greater Fort Worth Chapter of the Public Relations Society of America (PRSA) and is accredited in public relations (APR) by this international organization.

About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, web design, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Rosa’s Café and Tortilla Factory, Southwest Bank and the Barnett Shale Energy Education Council. To learn more about its award-winning work, visit, or connect with the agency at

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