Balcom Agency Adds MaLana Martinez as Digital Marketing Analyst

FORT WORTH, Texas – August 09, 2022 – MaLana Martinez has joined Balcom Agency as digital marketing analyst. As part of Balcom’s digital strategy team, she will provide strategic insights for clients such as Smith+Nephew (Advanced Wound Management), James L. West Center for Dementia Care, Big Tex Stone and a Wish with Wings. Prior to Balcom, Martinez held analyst positions at Magid and Hendrickson.

“MaLana’s analytical abilities and yearn to learn in her personal and professional life complement our team really well,” said Ricky Cadden, director of digital strategy. “We look forward to seeing her flourish and are excited for what she will contribute to Balcom.”

Martinez received a Bachelor of Arts and Science in political science from Illinois State University. In line with Balcom’s nicknaming tradition, she acquired a quirky secondary title, “Work Hard, Slay Harder,” highlighting her strong work ethic and love of Dungeons & Dragons.

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

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