Balcom Agency Adds Linda Goelzer, APR, As Director of Public Relations

FORT WORTH, Texas – Sept. 27, 2023 – Balcom Agency has hired Linda Goelzer, APR, as director of public relations where she will support the agency and its clients. Prior to joining Balcom, Goelzer was public relations director for Carter BloodCare, which covers 50 counties in Texas and operates as one of the largest blood centers in the United States.

Goelzer counts both large health care systems and medical device companies among her past experiences, including NOVADAQ (now Stryker), Presbyterian Dallas Hospital and Presbyterian Healthcare System (now known as Texas Health Resources). Her background also includes broadcast journalism as a news and health care reporter in Wichita Falls, Texas, and Tulsa, Oklahoma, where she produced and anchored.

A native Texan who earned her Bachelor of Arts degree in radio, TV and film from Baylor University, Goelzer is an accredited member (APR) of the Public Relations Society of America (PRSA), and currently serves on the board of the Dallas chapter.

“Linda’s work in all aspects of public relations, from media relations to corporate communications to reputation management, brings further value to our team,” said Ashley Freer, principal, group director and strategist at Balcom. “We welcome her experience and ideas, and look forward to achieving stellar results for our clients together.”

For her secondary title, a Balcom tradition, Goelzer selected “Story Steward.” The nickname comes from her deep love of storytelling and her desire to care for a client’s news in the most careful, helpful and interesting way.

As a full service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Celebrating 30 years in 2023, Balcom Agency represents clients in health care, food and beverage, retail, education, business services and more. Current clients include Cavender’s, Dairy MAX, eTrueNorth, HF Sinclair, Kubota Tractor Corporation, Mrs. Renfro's salsa, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertisingweb development & digital marketingfilm & video productionmedia planning & buyingPR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

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