Balcom Agency Adds Chris McIntyre to Account Management Team

FORT WORTH, Texas – April 18, 2022 – Chris McIntyre has joined Balcom Agency as account manager – and has already been promoted to senior account manager in his first year. He supports the agency’s Smith+Nephew (Advanced Wound Management) team.

McIntyre holds a bachelor’s degree in business administration with a major in marketing from Angelo State University. While at Angelo State, he held positions as multimedia specialist and student videographer. In 2019, McIntyre was awarded a silver medal by the Council for Advancement and Support of Education for a video series he wrote, directed, edited and appeared in called “Minute Monday.”

“Chris’ training in marketing and management, coupled with his creative background, is a great asset to Balcom and our clients,” said Lisa Zakarin, group account director.

Along with his formal title, and in line with Balcom tradition, McIntyre will also be known as “Big Mac” – a nickname that goes back to his high school days and highlights his big-picture thinking.

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

Tags: New Hires

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