Balcom Agency’s USMD Prostate Cancer Center Campaign Honored with Best of Show at Healthcare Advertising Awards

FORT WORTH, Texas – May 6, 2014 – Balcom Agency recently earned a distinguished Best of Show Healthcare Advertising Award for its magazine advertising series developed for the USMD Prostate Cancer Center. Balcom was one of just 19 organizations to receive this honor, recognizing high standards of excellence and creativity in healthcare advertising. The agency also won 15 awards for client work in specific healthcare categories.

Recognized with five gold, three silver, three bronze and four merit awards, Balcom won more than 20 percent of all the awards acquired by Texas organizations. Additionally, out of more than 3,700 entries from nearly all 50 states, Balcom was the only Fort Worth-based agency to be recognized in the competition. Award winning work included: 

  • USMD Prostate Cancer Center
    • Best of Show, magazine series, “When You Have Prostate Cancer”
    • Gold, physician referral, physician recruitment
    • Gold, magazine series, “When You Have Prostate Cancer”
    • Bronze, magazine single, “When You Have Prostate Cancer – Gas Station”
    • Merit, other, senior care brochure
  • Pediatric Eye Specialists
    • Gold, magazine series, “Everything for Little Peeps”
    • Gold, outdoor, “Everything for Little Peeps”
    • Silver, magazine single, “When Carrots Won’t Cut It”
    • Merit, total advertising without TV, “Everything for Little Peeps”
  • Cook Children’s Health Care System
    • Silver, total integrated marketing, “Childhood Should Be Simple” campaign
    • Silver, magazine series, NICU campaign
    • Bronze, television single, “Childhood Should Be Simple – Bike”
    • Bronze, magazine single, “Hope is Never Premature” NICU ad
    • Merit, total advertising with TV, “Childhood Should Be Simple” campaign
    • Merit, outdoor, “Childhood Should Be Simple – Thermometer”
  • PCCA (Professional Compounding Centers of America)
    • Gold, brochure, PCCA corporate brochure

“The B team has a strong history of innovation in healthcare marketing, and we only strive to become better each day,” said Stuart Balcom, Balcom’s president and CEO. “At Balcom, we love what we do, and are inspired by our incredible clients. We couldn’t be happier with these wins.”

The Thirty-First Annual Healthcare Advertising Awards, the nation’s oldest and largest healthcare advertising awards competition, is sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. Winners of this year’s awards were notified in late April 2014.

About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, USMD Health System, Mrs Baird’s, Norman Regional Health System, Southwest Bank, Cash America, the Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. To learn more about its award-winning work, visit BalcomAgency.com, or connect with the agency at FollowTheB.com.

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