Anant Srivastava Promoted to Senior Data Analyst at Balcom Agency

FORT WORTH, Texas – July 8, 2022 – Balcom Agency is pleased to announce the promotion of Anant Srivastava from digital marketing analyst to senior data analyst. Moving forward, Srivastava will supervise, analyze and support campaigns for several Balcom clients, including longtime client Dairy MAX and global leader Smith+Nephew (Advanced Wound Care).

“Anant’s performance, professional growth and contribution to Balcom’s digital team over the last year has been a joy to watch,” said Ricky Cadden, director of digital strategy at Balcom. “He is an integral part of data gathering and reporting efforts at the agency, and we’re grateful for his teamwork and consistent dedication to meeting our clients’ goals.”

Srivastava is pursuing an executive doctorate in business administration from the University of the Cumberlands and will graduate in 2025. He is also an active member of the North Texas Tableau User Group. Adding even more recipes to his repertoire, Srivastava will maintain his quirky secondary title, “The Measuring Spoon.”

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

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