Alan Parchman Promoted To Group Director At Balcom Agency

FORT WORTH, Texas – July 7, 2017 – Alan Parchman has been promoted to group director at Balcom Agency. In his new leadership role with the agency, Parchman will mentor a group of account service team members while continuing to develop and manage marketing strategies for clients such as Kubota, Cavender’s and others. 

Parchman joined Balcom in 2008 as an account director and has since led results-driven campaigns for organizations across a broad spectrum of industries – manufacturing, health care, retail and everything in between. In addition to his position on the agency’s account team, he also leverages his 30 years of marketing and sales experience as the agency’s new business lead.

“Over the past nine years, Alan has served an instrumental role in helping Balcom and our clients grow,” said Steve Cantrell, director of client services and media specialist. “He is a longtime B who brings years of experience and insights to the agency; it makes perfect sense for him to formally assume the responsibilities of a mentor as group director. We look forward to seeing the impact he’ll continue to make on his account team and, ultimately, on the great things they’ll accomplish for our clients.” 

Parchman will continue to be known secondarily by his custom Balcom title, “Jolly Rancher” – a play on his ability to serve clients and team members well with his friendly Texas hospitality and his passion for the great outdoors.  

About Balcom Agency
Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Company, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit

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