Most brands can’t give everyone in the world free stuff once a year like Santa, but a well thought out promotion can grab people’s attention in a similar way. Promotions trump traditional advertising by getting people involved with a brand – from sweepstakes and event sponsorships, to sampling experiences or cause-related activities. It’s the difference between getting an invitation to a party and actually being at a party.

Remember these four things as you plan your next “party."

1. Stay true to your brand personality

The best promotions seem like natur...

Santa made a wise choice when he picked Rudolph the Red-Nosed Reindeer to guide his sleigh each Christmas Eve. Though Saint Nick had nine reindeer to choose from, Rudolph was the right team member for the job because he had all of the qualities necessary to make a successful trip around the world delivering presents to deserving boys and girls. 

Just as Rudolph stood out from the herd thanks to his skill set, businesses often need to identify a member within their organization who can best fit the role of social media manager. It just so happens that Rudolph’s resume, and that of...

If you've seen our Vicarious Vacations photos on Facebook, you know the B team likes to travel. This year we wanted to share that love of adventure with our friends through the B fly contest. We took entries on our Facebook page for a chance to win a $200 Virgin America flight voucher as a prize.

The lucky winner? Stephanie Arnold, right here in Fort Worth, TX.

“I was so excited to win the B fly contest! I had never flown on Virgin America before, and le...

I love great advertising. Sometimes great ads are touching, like "Hair." Some ads get your attention, like the Ikea ad. Others, like the biker stunt, are just brilliant.

Which ad is your favorite?