B-ographyMike knows the ins and outs of media planning like the back of his hand. After joining the B Team in 2021 as a digital media planner and buyer, he quickly secured the senior digital media planner and buyer role, then rose to digital media supervisor to lead the strategic vision for the agency’s digital marketing clients. He holds a Bachelor of Arts in economics from The University of Texas at Austin and previously worked for media and communications agency Merkle | DWA, serving clients such as Northrop Grumman and Amazon Web Services. Born and bred in Buffalo, New York, Mike now lives in Fort Worth with his wife, Arden; Great Dane, Blue; and orange tabby, Oliver.
- Mike isn’t a dad but is still well-versed in the art of telling bad dad jokes.
- Mike is a huge sports fan. When he’s not analyzing media strategies and researching the latest trends, he’s watching ESPN or golfing.
- Mike is really bad at remembering people’s names but great at remembering random trivia facts – like the year India gained independence from Britain. (“It’s 1947, duh,” if you were wondering.)