Wednesday, August 10, 2022
Katie has always been fascinated by the art and science of language – including English and many others. After triple majoring (and graduating with a 4.0) in Spanish, French and linguistics at the University of Texas at Arlington, she joined the communications industry to put her passion for words to work in the digital marketing space. Before joining Balcom, Katie served clients such as Kelly Moore Bag, G.T. Rentals and Performance Plus Carts, working for WordStream – LOCALiQ and ReachLocal – LOCALiQ. Now, after joining the B Team in 2021, she helps Smith+Nephew (Advanced Wound Management), Sinclair Oil Corporation and Modern Art Museum of Fort Worth grow their businesses through paid search campaigns. Originally from Arlington, Texas, Katie lives in Fort Worth with her cat, Rory.
- Katie’s last name is technically supposed to be pronounced “Chap,” but her family pronounces it as “Zap.”
- Need a trivia night partner? Katie studies history and classic literature – and (at one point) knew the lyrics to “Let It Go” in Spanish, French and German.
- To ensure she’d always have access, Katie purchased the complete series of “The Office” on DVD – but still doesn’t own a DVD player.