Tuesday, April 11, 2017
Hilda’s expertise in finding the best deal for the right media placement comes from working on both sides of the business. She spent several years in radio promotions and TV ad sales at top-market stations before moving into media buying at Inspire Agency, where her clients included Sprint, Visionworks and Avocados from Mexico. When Balcom discovered Hilda’s shared passion for media – and for breakfast tacos – we knew she’d be a perfect fit, and we brought her on in 2016 to plan campaigns for clients including Kubota Tractor Corporation, Cavender’s and Cook Children’s Health Care System. Originally from Guadalajara, Mexico, she earned her Associate of Arts in advertising from Dallas County Community College, and now lives in Grand Prairie.
- Hilda has also worked on the third side of media – as talent. She’s done several voice-overs and two TV commercials, and even fulfilled her dream of learning what a telenovela star is really like while acting alongside one in Mexico City.
- Hilda is a big soccer fan; her favorite teams include Chivas de Guadalajara and Mexico’s national team.
- Hilda’s home state is Jalisco, Mexico – the birthplace of Tequila – and yes, she has a sophisticated love for the agave liquor.