Bethanne is a curious person who loves the chance to find new solutions to new problems. That’s probably why she double-majored in advertising and public relations and minored in emerging media. While completing her B.A. from the University of Texas at Arlington – where she was named an Outstanding Senior in Advertising – Bethanne worked in sales and customer service for Walsworth Publishing, and freelanced in marketing and social media for both Kisabeth Furniture and Kearley and Company. Her product launch for Kisabeth earned a 2017 American Advertising Awards Best of Show, which is the highest honor in the local competition, and went on to win a Silver ADDY at the national competition. That same year, Bethanne came to Balcom, where she provides account service assistance for clients including Mrs. Renfro's, A Wish with Wings, The PARC and RAZ Imports. Originally from Mansfield, Bethanne lives in Fort Worth with her maltipoos, Ellie and Benji.
- Bethanne is a board member and ADDY gala chair for the American Advertising Federation – Fort Worth chapter.
- Bethanne appreciates the simple things in life, like hot queso and cute stationery. If you could make envelopes with queso-flavored glue, you’d probably have the key to her heart.