Search Specialist

Search Specialist

The search specialist position is responsible for day-to-day paid search planning, setup and management. Our ideal candidate will work closely with the digital team to ensure that search strategies align with overall media goals. This individual will play a critical role in developing and implementing paid search strategies to drive traffic and achieve our client’s campaign objectives. Depending on the candidate’s qualifications, paid social or programmatic management may be added to the job responsibilities.

Key Responsibilities

  • Develop and communicate strategies and campaign progress to clients and internal stakeholders 
  • Manage paid search campaigns across multiple channels and multiple clients – including keyword research, planning, strategy, execution, analysis and reporting
  • Identify areas for ongoing optimizations, bid optimizations, and design and implement tests for optimal performance
  • Work with media planners to ensure search campaigns are effectively supporting client objectives
  • Prepare competitive intelligence reports through third-party tools and create client presentations
  • Analyze and interpret campaign data to provide insights for digital reports, in collaboration with analytics and media planning team
  • Ensure third-party tracking is executed correctly in coordination with the analytics team (e.g., tracking pixels, call tracking, Google Tag Manager, Google Analytics, etc.)
  • Maintain knowledge of search engine trends to develop agency POVs and communicate best practices to clients and internal team 


  • Must have at least one- or two-years’ experience in digital marketing 
  • Strong attention to detail and time management skills 
  • Excellent written and oral communication 
  • Experience with Google AdWords, Google Analytics and Bing
    • Google Search/Display certifications preferred, Microsoft certifications a plus
  • Proficient in Excel, Word and PowerPoint
  • Experience with at least one third-party ad server (like DoubleClick, Atlas or Sizmek) and dashboard visualization (Tableau, Domo, etc.) is a plus
  • Must be legally able to work in the United States without visa sponsorship

B Interview Process

Be prepared for Google meetings with multiple team members to accommodate our hybrid workstyle.

Perks and Benefits

  • Health insurance, with employer contribution that pays up to 100% of the employee costs through Blue Cross Blue Shield; family coverage is also available
  • Flexible health care spending account or health savings account for qualified health plans
  • Paid maternity and paternity leave
  • Childcare spending account for pre-tax savings
  • Available dental insurance through Guardian Insurance
  • Available vision insurance through Guardian and the VSP network
  • Available pet insurance
  • Employer-paid life insurance policy
  • Employer-paid long-term disability insurance
  • Employee Assistance Program through Uprise Health
  • Additional supplemental insurance through Colonial Life (short-term disability, cancer care, etc.)
  • 401(k) with employer match after one year of employment
  • Generous vacation time, sick leave and personal time off
  • Paid holidays, plus bonus paid time off while the agency is closed between Christmas and New Year’s
  • MasterClass subscription for continued learning
  • We have a hybrid work environment – work from our home office or your home office.

The Clients

The diversity of our client mix means you’ll never be bored. From tractors to food, from hospitals to festivals, we work with some of the biggest companies in their industries. This position will support multiple clients.

Introduce Yourself