Digital Media Planner / Buyer

Digital Media Planner / Buyer

Balcom Agency is growing! And we are adding a new position for a digital media planner / buyer with at least three years of experience to join our team.


  • Manage digital campaigns from start to finish – including research, planning, strategy, execution, analysis and reporting/optimizations
  • Be inspired by a nationally recognized creative team of art directors, writers, cinematographers and social pros
  • Collaborate with account managers, project managers and digital strategy/technology colleagues to develop elegant solutions for our clients’ challenges
  • Analyze and interpret campaign data to provide insights for digital reports, in collaboration with digital analytics
  • Create and actualize planning documents and reconcile invoices
  • Maintain positive relationships with media vendors


  • Must have at least 3 years of experience in digital marketing
  • Strong attention to detail and time management skills
  • Must work well under pressure, meet deadlines and have a get-it-done attitude
  • Excellent written and oral communication
  • Proficiency in Microsoft Excel, Word and PowerPoint as well as Google Sheets and Slides
  • Experience with at least one third-party ad server (like DoubleClick, Atlas or Sizmek) preferred
  • Paid social (Facebook, Twitter, etc.) experience and/or The Trade Desk experience
  • Strong quantitative skills; ability to analyze data and provide insights to clients
  • Must be legally able to work in the United States without visa sponsorship


The diversity of our client mix means you’ll never be bored. From tractors to food, from hospitals to festivals, we work with some of the biggest companies in their industries. This position may support more than one client.


  • Health insurance, with employer contribution that pays up to 100% of the employee costs through Blue Cross Blue Shield; family coverage is also available
  • Flexible health care spending account or health savings account for qualified health plans
  • Paid maternity and paternity leave
  • Childcare spending account for pre-tax savings
  • Available dental insurance through Guardian Insurance
  • Available vision insurance through Guardian and the VSP network
  • Available pet insurance
  • Employer-paid life insurance policy
  • Employer-paid long-term disability insurance
  • Employee Assistance Program through Uprise Health
  • Additional supplementary insurance through Colonial Life (short-term disability, cancer care, etc.)
  • 401(k) with employer match after one year of employment
  • Generous vacation time, sick leave and personal time off
  • Paid holidays, plus bonus paid time off while the agency is closed between Christmas and New Year’s
  • MasterClass subscription for continued learning

Introduce Yourself