Lane Kuntz Joins Balcom Agency as Group Director

FORT WORTH, Texas – Sept. 21, 2020 – Balcom Agency has hired Lane Kuntz as group director to lead several clients within health care and pharmaceuticals. Kuntz brings nearly 20 years of corporate communications, sales, marketing and regulatory experience to the agency.

Before joining the Balcom team, Kuntz spent her career working in the pharmaceutical industry, most recently serving as associate director of communications (North America) for Galderma, a global skin health pharmaceutical company based in Fort Worth. She also brings experience from Alcon, a global medical company specializing in eye care products, where she held various positions in sales and marketing. In her new role at Balcom, Kuntz guides strategic marketing communications and oversees an account service team supporting Smith+Nephew’s Advanced Wound Management division.

“We had the great fortune to meet Lane many years ago when Balcom worked with Alcon,” said Steve Cantrell, principal and director of client services at Balcom. “She is a collaborative leader and her tenure in the industry, coupled with her client-side perspective, made her a great fit for this role. She’s already positively impacting her team, our health care clients and the agency.” 

Staying true to Balcom’s tradition of acquiring a quirky title, Kuntz will be known as “Bizzy B,” a nod to her business savviness and ability to hit the ground running with any task at hand.

Kuntz holds a Bachelor of Business Administration in marketing from Texas Christian University.

About Balcom Agency

Balcom is a team of matchmakers in the business of making people fall in love with brands. For 27 years, the agency has combined powerful insight, creativity and technology to craft compelling stories that move brands forward. Balcom's experience in branding & advertising, web development & digital marketingfilm & video productionmedia planning & buyingPR & social mediaconsulting & training delivers marketing that works – and works together. Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Hippo Sak®, Kubota Tractor Corporation, Mrs. Renfro's Salsa, Norman Regional Health System, Sinclair Oil Corporation, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency's award-winning work, visit

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