Daniela Otero Joins Balcom Agency as Digital Marketing Coordinator
FORT WORTH, Texas – June 21, 2018 – Balcom Agency announced today Daniela Otero has joined the team as digital marketing coordinator. In her new role, Otero will work alongside the agency’s social media and digital teams to develop social media strategies for clients including Hulen Hills Animal Hospital, RSI, RAZ Imports and Norman Regional Health System.
Prior to Balcom, Otero held client service roles at OCG+, a boutique PR agency based in Fort Worth, Texas, where she worked on award-winning social media and public relations campaigns for organizations such as Child Care Associates and Tarrant Regional Water District. Through her work experience and participation with ColorComm, a professional organization for diverse women in the communications industry, Otero brings a strong background in multicultural marketing and social media management to the B Team.
“As brands work to navigate the ever-expanding digital space, Daniela brings a social media savviness and ability to establish B2C and B2B relationships that will help our clients own their online presence and connect more meaningfully with customers,” said Carol Glover, creative director at Balcom. “She’s a great addition to our growing digital and social media teams.”
In true Balcom fashion, Otero received a quirky nickname upon joining the team. She will be known secondarily as “More Is Más,” highlighting her proficiency in English/Spanish transcreation – the process of adapting marketing messaging from one language to another without losing cultural meaning – and willingness to go the extra mile for the organizations she serves.
Otero is currently pursuing a master’s degree in business administration with a marketing concentration. She received her bachelor’s degree in public relations at the University of North Texas in 2016.
About Balcom Agency
Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Corporation, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit BalcomAgency.com.