Balcom Agency Hires Desmond Manuel as Digital Marketing Analyst

FORT WORTH, Texas – Sept. 28, 2020 – Desmond Manuel has joined Balcom Agency as digital marketing analyst, expanding the agency’s in-house digital strategy team.

Previously, Manuel served as a research and media analyst at The Integer Group, a commerce-based agency in Dallas, and as a performance strategist at DexYP, a Dallas-based digital marketing agency. He brings three years of advanced analytics experience from partnering with large corporations – such as ExxonMobil, AT&T and E. & J. Gallo Winery – as well as hundreds of small businesses. In addition to his professional experience, Manuel holds a certification in business analytics from Southern Methodist University as well as proficiencies in Google Measurement and leading analytics software. Now at Balcom, he will put his analytical and statistical skills to work identifying compelling insights and crafting digital strategies for clients including Dairy MAX, Smith+Nephew Advanced Wound Management and Sinclair Oil Corporation.

“In the ever-changing digital world, it is critical to have a solid strategy based on accurate data and relevant trends,” said Lauren Kimberlin, Balcom’s director of digital strategy. “Desmond’s dynamic expertise in research, data analysis and developing strategic recommendations will undoubtedly help our clients excel in their marketing campaigns and goals.”

As a longstanding Balcom tradition, Manuel assumed a quirky secondary title upon joining the B Team. Inspired by his ability to seamlessly navigate complex analytical challenges for clients, he will also be known as “Drives in Manuel.”

Manuel graduated with his Bachelor of Science in sports management from The University of Texas at Austin and his Master of Science in marketing from Texas A&M Commerce.

About Balcom Agency

Balcom is a team of matchmakers in the business of making people fall in love with brands. For 27 years, the agency has combined powerful insight, creativity and technology to craft compelling stories that move brands forward. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training delivers marketing that works – and works together. Founded in 1993 in Fort Worth, Texas.

Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Hippo Sak®, Kubota Tractor Corporation, Mrs. Renfro's Salsa, Norman Regional Health System, Sinclair Oil Corporation, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency's award-winning work, visit

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