Balcom Agency

Good video production is all about doing the little things right. It's about the details. Every frame is poured over to ensure the timing and flow is absolutely in sync. If even one dynamic is skewed, it can make the video seem off or incorrect.

Recently, MixMaster Mac and I collaborated to make the showcase video that is displayed in the Our Work section of the site. Video production, like anything worthwhile, takes time.

For the showcase video, MixMaster Mac and I worked countless hours creating the music for the site. The importance of music selection in video production cannot be overstated. It sets the mood and feel for the entire video and establishes a connection with the viewer.

To illustrate my point on the subtleties of video production, I have made a few minor changes to the showreel at the top of this post. See if you can catch the tweaks I made and see if you notice a different feel to the video.

To see the actual showcase, click here.

You're dismissed.