Power to the Tweeple
What's the maddest you've ever been at a company? You ever felt cheated or insulted by a company and wished you could do something about it?
We've all felt that way, but most of us don't end up acting on that emotion. The problem is that in real-life David and Goliath stories, Goliath beats the tar out of David. Social media levels the playing field.
Dave Carroll, the lead singer of Sons of Maxwell, has done remarkable brand damage to United Airlines. Dave flew United to Nebraska when his $3500 Taylor guitar was destroyed by baggage handlers. Dave fought for nine months with customer service trying to get the situation resolved, but he was ultimately rejected. United offered him $1200 in flight vouchers to cover salvage cost, and Dave was furious.
So, he turned to YouTube. Dave vowed to create three music videos telling the story of how he was treated, and people have listened. On July 6, United Breaks Guitars hit the web. Today, it has more than five MILLION views. The second video release on Monday, you can watch it here.
Instances like these are becoming more common. Social media outlets like YouTube, Twitter and FaceBook empower us; they are filled with people expressing their displeasure with a company (just ask John about Ticketmaster).
These outlets allow every person and every company, no matter how small, to B seen and B heard. So what are people saying about your company?
You're dismissed.
Comments
Post new comment