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FORT WORTH, Texas, March 15, 2006, The Neeley School of Business at Texas Christian University has named the Balcom Agency as its advertising and marketing agency of record, announced Jeffrey Waite, director of external relations for the Neeley School. “We are extremely pleased with the selection of the Balcom Agency as our agency of record,” Waite said. “Collaborating with a professional agency such as the Balcom Agency will greatly improve the visibility and public exposure of the Neeley School of Business at TCU.” The Balcom Agency is charged with developing a fully integrated branding initiative and marketing campaign that will support the Neeley School of Business in achieving its vision to be the premier business program in Texas. The new campaign will launch in the fall of this year, targeting enrollment for fall 2007. In the interim, the agency is also creating and producing newspaper advertising, radio spots, billboards and online ads for the school’s executive MBA, professional MBA and accelerated MBA programs. “We’re honored to be selected as the Neeley School’s marketing partner,” said Stuart Balcom, president of the Balcom Agency. “We look forward to working with the talented external relations team to make Neeley the name in business education in Texas.” The Neeley School of Business at TCU offers nationally ranked undergraduate and graduate degree programs in business. Along with a top 100 undergraduate program, Neeley provides full-time, accelerated, professional and executive MBA programs, to meet the individual needs of business professionals. In a 2005 survey, the Neeley School of Business and its full-time MBA program were ranked 18th by The Wall Street Journal. Founded in 1873, Texas Christian University is a private university in Fort Worth, Texas, with a total undergraduate and graduate enrollment of approximately 7,000 students. Founded in 1993, the Balcom Agency has provided its clients with comprehensive advertising, public relations and marketing solutions to various business challenges. The agency’s roster also includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Texas Health Resources, Harris Methodist Hospitals, Alcon Laboratories and Colonial Savings. |
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