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FORT WORTH, Texas, – July 2, 2007 – Customized Communications, Inc. (CCI), a firm that specializes in providing health education and marketing materials to healthcare providers, has hired the Balcom Agency to develop a new corporate logo and a revitalized Web site that includes developing an online education component to CCI’s product line offerings. “We selected the Balcom Agency because of their creative work on behalf of clients, specifically in the healthcare industry,” said Mike McWithey, president of CCI. “We also liked their agency’s Web site and were happy to find out that interactive marketing is one of their core services.” “CCI has a tremendous reputation in the healthcare industry, and we’re pleased they selected the Balcom agency to help them update their corporate identity and Web site to reflect the successful company they’ve become since it was founded in 1984,” said Stuart Balcom, president of the Balcom Agency. For more than 20 years, CCI has provided informative health education and marketing materials to hospitals, clinics, private practice, pharmaceutical companies and corporations across the country. The materials are fully customizable which allows CCI’s clients to provide educational materials to their patients in a manner that also supports the clients’ marketing efforts. The company prides itself in creating relevant, accurate and attractive healthcare information that is presented in an easy-to-read format. The company provides products for many medical areas, but has a special niche in women’s healthcare, including its hallmark product, “The Gift of Motherhood,” written by CCI’s Product Development Director Dianne Moran, RN, LCE, ICD. Founded in 1993, the Balcom Agency has provided its clients with comprehensive advertising, public relations and marketing solutions to various business challenges. The agency’s roster also includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Texas Health Resources, Harris Methodist Hospitals, Alcon Laboratories, the Neeley School of Business at TCU and Colonial Savings. Visit www.balcomagency.com for more details. |
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