BUS-TECH HIRES BALCOM AGENCY
FORT WORTH, Texas, March 26, 2007 — Bus-Tech, a market leader in mainframe tape-on-disk controllers and data center connectivity products, has hired the Balcom Agency to develop a branding campaign, including a product name, logo, tagline and creative platform, to launch a new product in its VTL controller product line.
“I’m excited about the creative the Balcom Agency brings to the able,” said Bill Campbell, Vice-president of Sales for Bus-Tech. “We selected the agency because of its expertise in launching new products and services for clients using innovative branding.”
“Bus-Tech is on the forefront of providing new and innovative products for the data processing and information retrieval industry,” said Stuart Balcom. “We’re excited to be partnering with Bus-Tech to launch this new product.”
Bus-Tech, Inc. founded in 1987 is the industry's leading provider of state-of-the-art connectivity solutions for the data center to Original Equipment Manufacturers. The company's powerful suite of adapter and platform solutions satisfy even the most rugged demands of data processing professionals for high-bandwidth, high-availability and high-performance connectivity.
With more than 20,000 installed sites worldwide, Bus-Tech, Inc. is a recognized leader in the data center interconnect market. Headquartered in Burlington, Mass., the company is privately held with locations around the world.
Founded in 1993, the Balcom Agency has provided its clients with comprehensive advertising, public relations and marketing solutions to various business challenges. The agency’s roster also includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Texas Health Resources, Harris Methodist Hospitals, Alcon Laboratories, the Neeley School of Business at TCU and Colonial Savings. Visit www.balcomagency.com for more details.