BARNETT SHALE ENERGY EDUCATION COUNCIL NAMES BALCOM AS ITS AGENCY OF RECORD

FORT WORTH, Texas, – Nov. 16, 2007 -- The newly formed Barnett Shale Energy Education Council has selected the Balcom Agency as its advertising and public relations agency of record. Earlier this month, Balcom developed and launched the BSEEC’s educational Web site that provides North Texas residents with accurate and reliable information about drilling, leasing, safety, environment and natural gas in the Barnett Shale.

In addition to developing the BSEEC’s new logo, Balcom is producing information brochures and presentation materials for use at community meetings and managing the council’s ongoing public relations efforts.

“We selected the Balcom Agency because of its fresh approach to thinking about our industry,” said Ed Ireland, the BSEEC’s executive director. “The team represents the public’s point of view and relates to the many questions people have about drilling. We also knew that the agency’s integrated approach would create a powerful Web presence for us, paired with its public relations outreach to get the word out.”

The Barnett Shale Energy Education Council (BSEEC) is a community resource that provides factual information about gas drilling and production in the Barnett Shale. At the urging of Fort Worth Mayor Mike Moncrief, the BSEEC was founded by eight of the largest natural gas producers operating in the Barnett Shale. It is a not-for-profit organization dedicated to educating the public about the opportunities and issues related to urban drilling using information from sources such as industry, government, organizations and higher educational institutions. For more information, visit the new Web site at www.bseec.org.

“We are proud to be playing an important role in this dynamic industry that is affecting us all,” said Stuart Balcom, agency president. “We all have questions about the impact of the industry’s growth and to be in a position to help keep the public informed is very exciting.”

About Balcom Agency

Founded in 1993, the Balcom Agency provides its clients with comprehensive advertising, public relations and marketing solutions to various business challenges. The agency’s roster also includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Texas Health Resources, Southwest Bank, Alcon Laboratories, Neeley School of Business at TCU, Barnett Shale Energy Education Council, and Colonial Savings. Visit www.balcomagency.com to learn more.

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