THE ARTS COUNCIL OF FORT WORTH AND TARRANT COUNTY SELECTS THE BALCOM AGENCY FOR BRAND DEVELOPMENT

FORT WORTH, Texas – February 26, 2007 – The Arts Council of Fort Worth and Tarrant County has selected the Balcom Agency to build a greater presence for the council and its affiliate organizations through a new branding and graphic identity program.
 
“We’re excited about the opportunity to work with the organization that supports the arts throughout our community,” said Stuart Balcom, president and CEO of the Balcom Agency. “We look forward to creating a new graphic identity and brand awareness for this great organization.”
 
The Balcom Agency will create a new graphic identity system for the Arts Council and its affiliates — the Fort Worth Community Arts Center and the Fort Worth Public Art program. Branding efforts will also include a new Web site, collateral materials and signage.
 
The Arts Council of Fort Worth and Tarrant County provides funding and leadership to assure the advancement of arts throughout the community.  Founded in 1963, it is a private, nonprofit organization. The Council provides funding to arts organizations ranging from The Fort Worth Symphony Orchestra Association to Casa Manana to small arts groups like Mondo Drummers, the Latin Arts Association and Jubilee Theatre.
 
“Since the beginning of this process, the Balcom Agency provided insightful graphic solutions that represent the essence of the Arts Council and will help us further establish our identity as well as the importance of the arts in Fort Worth,” said Flora Maria Garcia, president of the Arts Council of Fort Worth and Tarrant County. “We anticipate launching our new look and branding in the coming months.”

Founded in 1993, the Balcom Agency has provided its clients with comprehensive advertising, public relations and marketing solutions to various business challenges. The agency’s roster also includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Texas Health Resources, Harris Methodist Hospitals, Alcon Laboratories, the Neeley School of Business at TCU and Colonial Savings. Visit www.balcomagency.com for more details.

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