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FORT WORTH, Texas, May 31, 2006 — The Balcom Agency won eight awards at this year’s All Industry Marketing (AIM) competition, including two gold, five silver and one bronze, for work developed for Justin Boots, Tony Lama Boots and Nocona Boots. The Justin America campaign won a gold award for multi-media national campaign greater than $50,000. By celebrating the authenticity and iconic nature of the Justin Brand, the campaign repositioned Justin as an American product for everyone, from families, to kids, to cowboys, to young people. The campaign dramatically increased brand awareness and attracted new customers outside the core market. An ad for Nocona Legacy boots also won a gold. This ad featured the headline, “Some things never get old,” and a photograph of a couple in the back of an old convertible. This ad was part of a launch campaign for Nocona’s Vintage line. The AIM awards are sponsored by the Western and English Trade Association and are designed to recognize the best marketing and publishing creativity for the Western and English industries. “These awards are an incredible honor,” said Stuart Balcom, president of the Balcom Agency. “Our clients allow us to create award-winning work which, in turn, sells their products.” Balcom also earned silver awards for: the Justin Vintage Collection Campaign for new product introduction; Tony Lama TLX Performance Radio Spots with Maris Tilton; the TLX Performance Billboard; the Tony Lama 2005 Catalog; and the Justin Brands Christmas Card. A bronze award was given for the Justin George Strait Cowboy Collection Campaign. The awards were presented May 6 at the Austin Hyatt during the Western English Trade Association Leadership Forum at the All Industry Conference. Founded in 1993, the Balcom Agency has provided its clients with comprehensive advertising, public relations and marketing solutions to various business challenges. The agency’s roster also includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Texas Health Resources, Harris Methodist Hospitals, Alcon Laboratories and Colonial Savings. |
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