THE BALCOM AGENCY WINS MUTIPLE AIM AWARDS
National Awards Recognize Excellence in Marketing

Fort Worth, Texas -- June 20, 2007 -- The Balcom Agency was recently honored with seven AIM Awards for marketing communications efforts the agency developed on behalf of Justin Brands. The AIM awards are presented by the Western-English Trade Association and recognize the best marketing work in the equine and western lifestyle industry.

“It’s an honor to work with Justin Brands,” said Stuart Balcom, president of the Balcom Agency. “While it’s great for our team to be honored with AIM awards, it wouldn’t be possible without our clients at Justin who allow us to create great advertising for a truly American brand.”

The Balcom Agency captured gold, silver and bronze awards in marketing for several Justin Boot brands, including Justin Boot Co., Tony Lama and Justin Workboots Boots in the following categories:

GOLD

• Print (Single Page Ad, Apparel/Lifestyle): “George Strait: Gruene Hall”
  for Justin Boot Co.
• Photography (Product for Marketing-Apparel): “TLX/American IronHorse”
  for Tony Lama
• National Radio (National or CO-OP):  “Boot Talk Campaign” for Justin Workboots
• Audio/Visual Presentations (Training): “Justin U Training Video” for Justin Boot Co.

SILVER

• Multi-Media Campaign (Local): “Rodeo Kit” for Justin Boot Co.

BRONZE

• Photography (Product Marketing-Apparel): “George Strait Leading His Horses”
  for Justin Boot Co.
• Logos (new or updated): “Punchy Women’s Logo” for Justin Boot Co.

Founded in 1993, the Balcom Agency has provided its clients with comprehensive advertising, public relations and marketing solutions to various business challenges. The agency’s roster also includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Texas Health Resources, Harris Methodist Hospitals, Alcon Laboratories, the Neeley School of Business at TCU and Colonial Savings. Visit www.balcomagency.com for more details.

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