Contact: Margaret Ritsch
Balcom Agency
817-877-9933

Metropolitan’s new look wins the gold!

FORT WORTH, Texas, Feb. 21, 2008 – The Metropolitan’s illustrated advertising campaign and sales kit, created by the Balcom Agency, won gold trophies from the American Advertising Federation Fort Worth ADDY annual awards competition.

For the “Life Within Walking Distance” campaign, Balcom’s team took a simple graphic approach by using flat colors from the Metropolitan’s logo to create contemporary silhouette-style images. “I was thrilled with the illustrations because they are simple, yet intriguingly fresh,” said the Balcom Agency’s creative director, Carol Glover.

The Metropolitan is an upscale high-rise condominium community in downtown Dallas within walking distance of the West End, the Aquarium, and the Arts District. For more information visit www.themetropolitandallas.com.

About Balcom Agency

Founded in 1993, the Balcom Agency provides its clients with comprehensive advertising, public relations and marketing solutions to various business challenges. The agency’s roster also includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Texas Health Resources, Southwest Bank, Alcon Laboratories, Neeley School of Business at TCU, Barnett Shale Energy Education Council, and Colonial Savings. Visit www.balcomagency.com to learn more.

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