national ADDY award winner
We call Oh my! Pink eye! an “infunmation” piece. Designed to support VIGAMOX® solution, Alcon’s leading pink eye treatment, the game was handed out by pediatricians to kids with pink eye. While kids played with it (and hopefully didn’t think about their pink eyes) their parents removed the “What to do when pink eye rolls around” guide on the back. Games went home with families providing countless hours of branding, educational information and, oh yeah, fun!
Holly Aguilar, Senior Art Director
Carol Glover, Creative Director & Copywriter
Steve Cantrell, Account Director
Lynne Swihart, Production Director
Performance Printing, Printer
Lane Kuntz, Project Manager, Alcon
Heather Drennan, Senior Product Manager, Alcon
