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With PR on the rise, some basics
I feel so validated! Advertising Age's Jonah Bloom writes about PR being ON THE RISE and the need for a clearer understanding of PR principles and ethics.
Bloom is spot on -- especially in dispelling common misunderstandings:
"You can't control the message. Despite the popular tabloid moniker, your PR person isn't a doctor and shouldn't be spinning. PR helps you communicate something demonstrably true. If you need to know how the message will look when it is shared with the public, stick to ads ... "
A good read. http://adage.com/columns/article?article_id=136530.
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