Balcom Agency

Headed over to a PRSA luncheon today to hear Beth Harte, one of the leading thinkers in social media and integrated marketing communications. Look forward to hearing what she has to say.  There's such a frenzy right now among public relations professionals to be on top of the latest social networking tool -- but it is so important for us to keep perspective. Twitter, Facebook, Ping, Digg -- these are all tools. They are a means to an end, not an end in themselves. Public relations is still, and always will be, all about connecting with the people and groups that are important to an organization's health well-being. It's about relationships. We connect, inform, inspire, and listen.