Norman Regional Health System



> Increased website traffic by more than 7,000 visits in launch month.

Assignment. Create an expanded brand position as the regional health care provider of choice.

Target. Primarily women, men, 25-54, educated, insured, HHI $50K+; physicians.

Challenge. Stand out from competitors with bigger budgets, campuses, facilities and services.

Strategy. Build on the hospital’s friendly, community-oriented, down-to-earth persona, while emphasizing its facilities and expert staff/physicians.

Tactics. Teaser and reveal billboards, radio spots and newspaper ads; magazine and physician publication ads; direct mail; internal communications, and public relations.

Results. Created buzz throughout the local community with launch of teaser campaign in March. Numerous inquiries and media coverage followed. Increased Norman Regional website traffic by more than 7,000 visits in first month of campaign. Monthly website traffic averages continue to climb, up more than 8,000 visits
per month.