Balcom Agency

It's been an especially crazy couple of weeks at the Balcom Agency. And that's a good thing. We've completed a bunch of new projects, been pitching a lot of new business and, of course, keeping our current clients happy. Being crazy busy is a recipe for (at least for me) to neglect something very important - working out. The more I thought about it, I realized social media is a lot like a workout. It's fun when you have the time, but for the stay fit, you need to keep at it.

Start

Every good workout program (and social media initiative) begins with good intentions. Just as you look in the mirror and see something that needs to change, you may need to hold your company up to a mirror and see where they need to change. After that realization is there, you have to start. Like any beginner in a yoga class, you'll have a large learning curve in social media. It also help to have a plan with goals and objectives. Just like you wouldn't attempt to attack every weight room in the gym, you need to focus on things that will give you the biggest result. 

Commit

You never go to one or two workout classes and expect big results. You shouldn't expect the same from social media. No pain, no gain. 40% of Twitter users have not tweeted since their first day on Twitter (source). Sounds a lot like a new years resolution.

Enjoy the results

If you've been working out for several months, you'll notice a lot of little changes - your pants fit better, people look at you differently, you don't have to huff and puff your way up the stairs. The same will be true in social media - your communication arsenal will fit you better, people will look at your company or organization differently and you'll be fit enough to beat your competition to the top.