It’s all interactive.

No, I don’t say that just because I’m the “Interactive Account Director” (if I must have an official title). But really, it's all interactive.

Let me explain. Everything an interactive/advertising/public relations agency does should be interactive - if not, why are they doing it? Is it supposed to be non-interactive? Is the viewer/audience/person supposed to do nothing? Of course not - that’s why I’m proud to say everything we do at Balcom is interactive.

Take, for example, our Gold Addy Winner “Oh My! Pink Eye!” for Alcon. It’s a game where children can play and parents can learn. It’s not an iPhone or computer screen, but it sure is interactive.

Or, if you’re thinking “that’s too easy,” look at our public relations department. We recently handled all of the PR for the dedication of the Fort Worth Police & Firefighters Memorial in Fort Worth, Texas. We didn’t just tell people about it, we encouraged them to go. In fact, we had around 1,000 go to the event and major TV stations and Newspapers covering the story. On top of that, the PR team worked with our interactive team to create a website where visitors could honor the fallen heroes by leaving a tribute.

I’m proud to say that everything is interactive. It’s not a buzzword we latched on to - it’s the way we work.