I'm about two months into P90X, a comprehensive workout program. After reading some blogs, I discovered that I could substitute a supplement for the very expensive name-brand. So, I did. After I ran out, I headed over to GNC in Fort Worth to refill.
A very nice, very big guy was there to help. I asked him a couple of questions about the supplement. He was very nice and asked me, "Why do you think you need this supplement?"
I replied, "I feel really dehydrated after working out."
He said, "Well, you don't need to spend $30 on this. Go walk across the street to Target and get some SmartWater. It has electrolytes that will hydrate you."
I was shocked. This guy had the opportunity to sell me something I didn't need. He did the right thing and gave me the best solution to my problem.
It made me think. How many times do we use social media and don't give people the best answer? There might not be 10,000 people on Twitter that care enough to follow your brand. But you should be there where you are the right answer.
Don't be afraid if your product or service is not the best fit. If you give the right answer, people (like me) will remember that and turn to you next time they need help.
I walked out of GNC empty handed, but I left a bigger fan. Next time I need (or think I need) a supplement, GNC will be my first stop.