carol's tweets
- Get more out of your branded YouTube channel -- from branded overlays to ad filtering. http://t.co/P4nv7TXI — 1 day 13 hours ago
- "I must be an optimist, because a pessimist is never disappointed." -- Janis Joplin #BHopeful — 1 day 13 hours ago
- "Facebook" is the top search term of all search terms -- plus 10 more Facebook fun facts. http://t.co/HuZ2tL7H — 2 days 5 hours ago
- Old Spice invades other Procter & Gamble ads. Good stuff. http://t.co/eUaQqRBY (via NYTimes) — 2 days 13 hours ago
- Why non-profits need to be active online -- internet users more likely to be active in a voluntary group: http://t.co/QyqzAAL6 — 3 days 5 hours ago
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The Bs share What’s Next in marketing, technology, life and more.
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Making Sense of Advertising’s Paradigm Shift
Part 1: How did we get here?
Welcome to the paradigm shift.
It’s no secret that advertising is changing. Fast. So whether you’re pining for the good old days when you could squeeze the Charmin®, scrambling to learn how to Tweet or developing your Google-killer, it helps to consider how we got here.
The Four Catalysts (Or The Four Horsemen if you’re having a bad day)
• Internet
• Cable/Satellite TV
• Search
• Social Media
Runner-ups
• Gaming
• Mobile
Much of the upheaval started in the early nineties with a little-known phenomenon called the Internet. At roughly the same time, television’s holy trinity of ABC, CBS and NBC began to see their kingdom erode under the deluge of cable and satellite channels (Sound familiar, radio?). Throw in the proliferation of search and the recent explosion of social media and it’s clear that the advertising model that gave us the Marlboro Man, “Where’s the beef” and “Just do it” will never be the same.
Next --
Part 2: What does here look like?
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