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Carol
“champion of wow”
Creative Director
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carol's tweets

  • Bud LIght's Weego still getting "likes" on Facebook to help support rescue dogs. http://t.co/C8f1wke4 #WellDone 22 hours 46 min ago
  • Debunked! Four myths about how great companies innovate. http://t.co/41VhKFV4 2 days 5 hours ago
  • "The most powerful element in advertising is the truth. " -- Bill Bernbach 3 days 16 min ago
  • Layoffs coincide with increased digital focus at P&G. http://t.co/c9ptZLtp (via Jeremiah Owyang) 3 days 4 hours ago
  • Get more out of your branded YouTube channel -- from branded overlays to ad filtering. http://t.co/P4nv7TXI 6 days 5 hours ago

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How to win a national ADDY.

Find a client who begins your first meeting by asking for a website that touches hearts as well as heads -- and hugs you when you leave.

Visit a school garden and discover that a tower of stones wrapped in chicken wire is a “lizard hotel.” See one of the “residents” welcome you by running across your shoe. Try not to squeal.

Interview a second grader about his garden journal. Admire the drawings and poems. Point to his sketch of a cocoon. Ask what it is. Be amazed when he says, “That’s the chrysalis.” (Look up the spelling of chrysalis when you write about it later.)

Go to a teaching workshop and sit in on the Sunflower Session. Learn all about the plant’s teachable moments. Discover that sunflower plants can be taller than you, and a little scary with the roots still attached.

Listen to teachers describe how rainwater collection saves as many students as raindrops, how pepper plants bring parents to school and how helping things grow stops kids from tearing each other down.

Work with a team of designers, developers, writers, illustrators and animators who set the bar at brilliant. Steady the bar when it wobbles.

Show the website to the client for the first time. Watch them start to cry. Try not to squeal.

 

See a video about the project: http://www.balcomagency.com/our-work/portfolio/clients/real-school-gardens/ADDY

Visit the site: www.realschoolgardens.org


Comments

Congratulations Carol, and team.
Well deserved.

Steve

Way to go Balcom! GREAT work!

You know how dirt smells when it's sprinkled with rain after a long dry spell? The best. Congratulations.