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Balcom Agency Featured in Print Magazine's Regional Design Annual

admin — Wed, 16 Nov 2011 20:32:27 +0000

Fort Worth, Texas – November 16, 2011 – Balcom Agency, an award-winning advertising, interactive and public relations firm, has again been included in Print magazine's annual issue recognizing outstanding design. Since 1981, the prestigious Print Regional Design Annual has served as the only comprehensive survey of outstanding design throughout the United States and the only collection organized by geography. The December 2011 issue features Balcom's ad for client CASA of Tarrant County.

Over the course of the past year, Balcom has worked with CASA of Tarrant County to increase recruitment of volunteer Advocates to speak up for abused and neglected children. Balcom's campaign for CASA of Tarrant County centers on speaking up for a child when the words they are accustomed to hearing are negative and damaging. Print ads for the campaign complement the recent Web site re-design at www.speakupforachild.org, which was launched in spring 2011 by Balcom. Holly Aguilar, senior art director at Balcom, designed the campaign.

"Our team is proud to work alongside CASA of Tarrant County to help communicate the need for Advocates in our county," said Balcom Creative Director Carol Glover. "We believe in the work that our local CASA is doing, and are honored that our work to support them has been recognized by Print."

About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Southwest Bank, Cash America, The Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.

Balcom Agency Hired to Create New Targeted Website for Texas FFA

lesley — Thu, 04 Aug 2011 23:07:52 +0000

Fort Worth, Texas – August 4, 2011 – Balcom Agency, an award-winning advertising, interactive and public relations firm, has been chosen to develop a new website for Texas FFA. The mission of Texas FFA is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success.

The new website, www.MyTexasFFA.org, scheduled to launch in September, will serve as a rich, interactive source for students, parents, teachers, former members and sponsors. The site’s goal is to attract new members to the organization while keeping existing members and supporters informed of ongoing activities and news.

“Supporting Texas FFA in its mission to improve the future of young people right here in our own state makes this an especially enjoyable project for our team,” said Stuart Balcom, principal of Balcom Agency. “We understand the importance of developing business and community leaders and we’re proud to be working with an organization that is doing just that.”

Texas Agricultural Education/Texas FFA Association is based in Austin and boasts the largest state membership in the country, with more than 1,100 chapters and nearly 81,000 members statewide. More than 112,000 Texas students are enrolled in agricultural education courses. Through Texas FFA programming more than $2 million in award and academic scholarships are given annually.

About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Southwest Bank, Cash America, the Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.

Balcom Agency Hired to Design Website for Modern Art Museum of Fort Worth

lesley — Tue, 12 Jul 2011 14:17:22 +0000

Fort Worth, Texas—July 11, 2011—Balcom Agency, an award-winning advertising, interactive and public relations firm, has been chosen to redesign www.themodern.org, the website for The Modern Art Museum of Fort Worth. The Modern, located in Fort Worth’s cultural district, maintains a vast collection of modern and contemporary art—including works by Pablo Picasso, Jackson Pollock and Andy Warhol—and serves as host to several traveling exhibitions each year. The Modern made its decision after a nationwide review of multiple agencies.

As part of the redesign, Balcom will support The Modern’s mission to promote a welcoming environment for public appreciation of post-World War II art. The website will display the beauty of permanent and loaned collections, as well as highlight the architecture of the museum and its surrounding grounds. In addition to revamping the site’s navigation, the team plans a new calendar system to promote and communicate contemporary art exhibits and community events.

“While The Modern is praised worldwide as a premier cultural institution, it is also a favorite destination of our B team,” said Stuart Balcom, principal of Balcom Agency. “Supporting The Modern in its quest to improve its online presence and digital footprint will be a productive, and fun, endeavor for us.”

Planning for the website project has already begun, with a fall launch of the site planned.

About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Southwest Bank, Cash America, The Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.

Balcom Agency Awarded Medal at the 2011 Dallas Society of Visual Communications Show

lesley — Mon, 20 Jun 2011 20:17:33 +0000

Fort Worth, TX – June 20, 2011 – Balcom Agency, an award-winning advertising, interactive and public relations firm in the Dallas/Fort Worth area, was recently recognized for excellence in the 43rd annual show juried by the Dallas Society of Visual Communications. The agency’s campaign for the Fort Worth Museum of Science and History’s grand re-opening in November 2009 received a Silver Medal, and will be featured in the organization’s annual publication later this year.

Designed by art director Holly Aguilar and creative director Carol Glover, Balcom’s work for the Fort Worth Museum of Science and History included the development of an outdoor billboard campaign with headlines such as “Bring Friends – Even Imaginary Ones” and “Fossil Fuels – They’re a Gas.” The Balcom team used graphics from Simon Oxley, illustrator of the Twitter bird icon, to create the look for the Museum.

“Our creative team is consistently recognized for exceptional work, from design ideas to execution of the final production,” said Stuart Balcom, founder and president of Balcom Agency. “The campaign we created for the Fort Worth Museum of Science and History helped to motivate DFW residents to check out the new space and exhibits since the opening, leaving a lasting legacy that we’re proud to have been a part of.”

About Balcom Agency

Innovation meets inspiration every day at the Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Southwest Bank, Cash America, the Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.

Balcom Agency Named Agency of Record for Vétoquinol USA

lauren — Tue, 12 Apr 2011 16:20:09 +0000

Fort Worth, TX — April 12, 2011 — Vétoquinol USA, a pharmaceutical company focused on the research and development of quality medicine and supplements for companion animals, today announced the hiring of Balcom Agency as its agency of record. Balcom will execute several marketing and communications programs for Vétoquinol USA, its family of brands for veterinarians and its Tomlyn® line of health and wellness products.

“Vétoquinol USA has been looking for a marketing partner who will work quickly and effectively with our business units to support our growth plans,” said Manny Martinez, USA manager for Vétoquinol. “Balcom’s approach to marketing is both creative and strategic, and we look forward to working with the team to communicate why our products meet the needs of veterinarians and pet owners.”

Working together, Balcom and Vétoquinol USA will launch new print and online advertising campaigns for the company’s veterinary business unit and Tomlyn product line. Balcom will also be responsible for advising the company on website and interactive strategy, social media, public relations and printed materials, such as sales aids and point-of-sale items.

“Our experience with health care and pharmaceutical clients, coupled with our pet-friendly office culture, makes us a great fit for Vétoquinol,” said Stuart Balcom, principal of Balcom Agency. “The Balcom team is proud to support a company that is passionate about animal health care needs.”

Balcom’s advertising work for Vétoquinol USA’s veterinarian business unit will begin appearing in trade publications in May.

About Vétoquinol USA Headquartered in Fort Worth, Texas, Vétoquinol USA—makers of Vétoquinol-branded products and the former Vet Solutions® product portfolio—is owned by Vétoquinol SA, a family-owned, independent French pharmaceutical company founded in 1933. Dedicated exclusively to animal health, Vétoquinol USA is focused on the development, production and marketing of FDA, EPA and AAFCO-regulated pharmaceutical, nutritional and dermatological products for dogs and cats. Vétoquinol USA’s VET Business Unit specializes in anti-infective, pain management and cardio/nephrology products such as Surolan®, Vetprofen® and Azodyl®, and industry-leading nutritionals such as Laxatone® and Nutri-Cal®. The company’s dermatological offerings includes Vet Solutions® and Micro Pearls® Advantage shampoos and grooming products. For more information about Vétoquinol USA’s products, visit www.vetoquinolusa.com.

About Balcom Agency

Innovation meets inspiration every day at the Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Rosa’s Café and Tortilla Factory, Southwest Bank and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.

Balcom Agency Adds Susan Schoolfield as Account Director

lauren — Fri, 08 Apr 2011 15:49:17 +0000

Fort Worth, TX – April 6, 2011 – Susan Schoolfield, APR, has joined the Balcom Agency as account director, bringing 20 years of professional experience to the agency in account service, public relations and sales.

“Susan’s extensive healthcare experience will be a great asset to our agency and our clients,” said Kim Speairs, APR, Balcom’s director of client services. “Over the past 15 years, I’ve collaborated with Susan on a number of projects and have always admired her skills and strong work ethic. Now, I’m thrilled to have her as a fellow member of our B team.”

Prior to joining Balcom, Schoolfield served as an account manager for Dowden Custom Media, a New Jersey-based company specializing in Internet design and publishing, targeting the national healthcare industry. Before her work with Dowden, she was a part of Cook Children’s Health Care System strategic marketing department, handling public relations and marketing for physicians and a variety of specialty service lines.

Originally from Georgia and a graduate of the University of Georgia, Schoolfield is a current member and past president of the Greater Fort Worth Chapter of the Public Relations Society of America (PRSA) and is accredited in public relations (APR) by this international organization.

About Balcom Agency

Innovation meets inspiration every day at the Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Rosa’s Café and Tortilla Factory, Southwest Bank and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.

Balcom Agency Strikes Gold at Fort Worth ADDY® Awards

lesley — Thu, 03 Mar 2011 22:35:16 +0000

Fort Worth, Texas – March 3, 2011 – Balcom Agency was honored with 17 ADDY® awards at the 2011 American Advertising Federation of Fort Worth’s annual gala held Saturday, February 26.

Balcom walked away with the second-highest number of accolades for the evening, including one gold and two silver ADDY® awards for direct mail pieces developed for Fort Worth Christian School. The humorous postcards feature the school’s “Cardinal Rules” and are part of a carefully targeted campaign aimed at parents of prospective Fort Worth Christian students.

A testament to the agency’s core competencies, Balcom’s work for several non-profit organizations also received recognition. A brochure for Habitat for Humanity earned two silver ADDYs, while a print ad for Court Appointed Special Advocates (CASA) of Tarrant County and a t-shirt for the LifeGift Second Chance Run each won bronze.

With Super Bowl XLV in Balcom’s backyard, two billboards for Fort Worth-based Justin Boots were awarded bronze ADDYs. The outdoor creative featured football themed lines like, “Go Ahead, Rough the Kicker” and “Our Favorite Play is the Bootleg.”

Other ADDYs went to El Arbol, XTO Energy, Halle Joy and Alcon Laboratories in a variety of categories such as website design, specialty advertising, direct marketing and integrated campaigns.

The ADDY® Awards are the world’s largest and arguably toughest advertising competition with nearly 60,000 submissions annually. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, created by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

About Balcom Agency

Balcom makes great things happen for a roster of local regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Texas Harley, ConvaTec, Southwest Bank and the Barnett Shale Education Council. Find us on Facebook or Twitter to see What’s Next.

Lesley Mason Hired as Social Media Manager and Public Relations Coordinator at Balcom Agency

lesley — Tue, 01 Mar 2011 17:35:01 +0000

Fort Worth, Texas – March 1, 2011 – Lesley Mason has joined the Balcom Agency as social media manager and public relations coordinator, bringing five years of professional experience to the agency and its public relations team.

“Lesley is extremely skilled at giving voice to a client’s mission and building its reputation through social media and traditional public relations,” said Kim Speairs, APR, Balcom’s director of client services. “We’re proud to have her as a member of our B team.”

Prior to joining Balcom Agency, Mason served as public relations coordinator at Object 9, a nationally recognized creative services firm in headquartered in Baton Rouge, Louisiana. At Object 9, Mason handled public and media relations for clients in the telecommunications, higher education and financial services industries. Additionally, she volunteered as social media manager for the Public Relations Association of Louisiana’s 2010 regional conference.

A native of California, Mason holds a Bachelor of Arts degree in communication with emphasis in public relations from San Diego State University.

About Balcom Agency

Balcom Agency Makes Holiday Donations to Those Who Deserve to B Recognized

brian — Fri, 11 Feb 2011 20:18:03 +0000

Fort Worth, Texas – February 2011 – During the 2010 holiday season, Balcom Agency worked to make Christmas merrier for the entire community. In lieu of traditional gift giving, Balcom made donations to the 120 non-profit organizations we represent. Our clients, friends, family and neighbors helped us decide where our donations should go by voting for the organization or charities they love the most.

“The holidays are a perfect time to recognize these organizations and the impact they have on the communities they serve,” said Stuart Balcom, agency principal. “We’re proud to partner with such dedicated organizations and look forward to helping them reach new heights in 2011.”

This was the second year Balcom opted for donations over conventional gift giving, and we hope to continue this tradition during holiday seasons to come.

Balcom Agency's Package Design for Justin Bent Rail Boots Wins Placement in Print’s Regional Design Annual

brian — Tue, 14 Dec 2010 22:39:55 +0000

Balcom is the only Fort Worth agency in Print’s 30th anniversary survey of outstanding design across the U.S.

Fort Worth, Texas – Dec. 14, 2010 – Print's Regional Design Annual 2010 features Balcom Agency's distinctive package design for Justin Boot Company's new Bent Rail Collection.

Since 1981, the prestigious Print Regional Design Annual has served as the only comprehensive survey of outstanding design throughout the United States and the only collection organized by geography. Balcom is the lone Fort Worth agency represented in the special annual issue, released in December.

Trey Sprinkle, senior art director at Balcom, designed the high-impact box to appeal to 18-to-24-year-old consumers, the target demographic for Justin's new Bent Rail line of boots. Sprinkle used rough-and-tumble type design with photos of acoustic guitars, drummers and stage doors. Alt-country music is an essential part of the Bent Rail brand. Its launch featured live concerts and real-time social networking with musicians.

"The box rocks," said Balcom Creative Director Carol Glover. "Trey designed the two-color box to reduce production costs without sacrificing its visual impact. It's another great example of how outstanding work can be executed under the strictest of parameters."

"Congratulations to Balcom Agency on the inclusion in Print's design annual," praised Louis Russo, Justin Boots' brand manager. "Balcom is a valuable partner in our efforts to uphold Justin's longstanding tradition of quality. They play an instrumental role in all of our marketing initiatives, from strategic planning and tactics to execution and measurement. We are proud to see their unmatched talents acknowledged."

About Balcom Agency

Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Pediatric Eye Specialists, Weather Decision Technologies, Southwest Bank, Healthpoint and the Barnett Shale Energy Education Council. Find us on Facebook or Twitter to see What’s Next.

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