Balcom Agency Named Agency of Record for Vétoquinol USA
Fort Worth, TX — April 12, 2011 — Vétoquinol USA, a pharmaceutical company focused on the research and development of quality medicine and supplements for companion animals, today announced the hiring of Balcom Agency as its agency of record. Balcom will execute several marketing and communications programs for Vétoquinol USA, its family of brands for veterinarians and its Tomlyn® line of health and wellness products.
“Vétoquinol USA has been looking for a marketing partner who will work quickly and effectively with our business units to support our growth plans,” said Manny Martinez, USA manager for Vétoquinol. “Balcom’s approach to marketing is both creative and strategic, and we look forward to working with the team to communicate why our products meet the needs of veterinarians and pet owners.”
Working together, Balcom and Vétoquinol USA will launch new print and online advertising campaigns for the company’s veterinary business unit and Tomlyn product line. Balcom will also be responsible for advising the company on website and interactive strategy, social media, public relations and printed materials, such as sales aids and point-of-sale items.
“Our experience with health care and pharmaceutical clients, coupled with our pet-friendly office culture, makes us a great fit for Vétoquinol,” said Stuart Balcom, principal of Balcom Agency. “The Balcom team is proud to support a company that is passionate about animal health care needs.”
Balcom’s advertising work for Vétoquinol USA’s veterinarian business unit will begin appearing in trade publications in May.
About Vétoquinol USA Headquartered in Fort Worth, Texas, Vétoquinol USA—makers of Vétoquinol-branded products and the former Vet Solutions® product portfolio—is owned by Vétoquinol SA, a family-owned, independent French pharmaceutical company founded in 1933. Dedicated exclusively to animal health, Vétoquinol USA is focused on the development, production and marketing of FDA, EPA and AAFCO-regulated pharmaceutical, nutritional and dermatological products for dogs and cats. Vétoquinol USA’s VET Business Unit specializes in anti-infective, pain management and cardio/nephrology products such as Surolan®, Vetprofen® and Azodyl®, and industry-leading nutritionals such as Laxatone® and Nutri-Cal®. The company’s dermatological offerings includes Vet Solutions® and Micro Pearls® Advantage shampoos and grooming products. For more information about Vétoquinol USA’s products, visit www.vetoquinolusa.com.
About Balcom Agency
Innovation meets inspiration every day at the Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Rosa’s Café and Tortilla Factory, Southwest Bank and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.
